Reaching Customers Without Physical Boats

Saxdor Yachts - Virtual Showroom

The Challenge

Reaching Customers Without Physical Boats

Saxdor Yachts operates globally across many markets. With 150 locations on five continents throughout its dealer network, it is unrealistic to have every model physically available in each location. This has constrained how new models are presented and extended customer decision-making cycles.

Erna Rusi

CEO, Saxdor Yachts

"We have 150 locations on five continents through our dealer network. It is unrealistic to expect a demo boat of each model in every location. When customers want to experience a boat before purchasing, the Virtual Showroom enables them to do so.”

Insight

Custom Products Sold as Fixed Experiences

Yachts are sold as highly customizable products, but traditionally presented as fixed models. This mismatch has made configuring, comparing and committing to a purchase slow, expensive and resource-heavy for both customers and dealers, especially at a global scale.

Approach

Proving a New Way to Launch Yachts

Instead of waiting for a finished boat, Saxdor decided to challenge the industry norm by launching the 460 GTC virtually at the world’s most prestigious yachting event, the Cannes Yachting Festival.

The goal was not to create a demo, but to prove that a yacht can be explored, understood and purchased digitally before it exists physically.

Solution

Younite Virtual Showroom

Saxdor adopted Younite Virtual Showroom, an immersive platform that enables customers to explore boats in realistic detail from anywhere.

This solution allows Saxdor's dealer network to present every model digitally, even before production is complete. This creates an engaging and accurate experience that supports both sales teams and customers throughout the entire buying process.

The Virtual Showroom is not a campaign or a one-off experience. It's a functional digital twin of the product, enabling consistent use across sales, marketing and early-stage product development, allowing Saxdor to present, sell and evolve yachts digitally, independent of production timelines.

Ludvig Liljequist

Digital Lead, Saxdor Yachts

"The Virtual Showroom allows customers to plan, envision and design their boat in real time before they commit to buying and receiving it.”

Results

Tangible Business Impact

Succesful Pre-launch Sales

Saxdor Yachts successfully sold 3 Saxdor 460 GTC yachts during Cannes Yachting Festival 2025, despite the boat model existing only digitally.

Dealer Adoption

Within the first three months, 30 dealers were already actively using the Virtual Showroom on a daily basis.

Accelerated Sales timeline

Digital presentation of the yacht enabled sales discussions months in advance physical launch and production.

ADDITIONAL Impact

Beyond Sales

Marketing and sales were the natural starting points, but the photorealistic virtual boats are now beginning to extend toward R&D and design.

By removing the dependency on physical boats, Saxdor has created a scalable model for launching, selling and developing yachts globally. This marks a shift from traditional showrooms toward a fully digital-first yachting experience and positions Saxdor as a technology leader in the yachting industry.

Jon Hautamäki

Sales Director, Saxdor Yachts

"Dealers love it. The feedback has been great. It's the future of yacht sales.”

Project Details...

PARAS DIGITAALINEN PALVELU / PARAS AI:N TAI MUUN UUDEN TEKNOLOGIAN KÄYTTÖ

Underlying Technology

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The Team

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