As AI-powered apps proliferate, users increasingly want more than just information. They want engaging, immersive storytelling experiences that feel human and interactive.
Storyrabbit, an AI-powered storytelling app, stands out. Developed in collaboration between Younite and Treefort Media, a leading podcast production company, Storyrabbit merges AI technology with human creativity to redefine how users experience and interact with information and entertainment.
The Genesis of Storyrabbit
The idea for Storyrabbit came from Kelly Garner, Founder and CEO of Treefort Media. During his travels across Europe, he realized that location and topical guides often lacked depth, personalization, and adaptability. Although relevant information was available, finding and connecting it to users in meaningful ways remained a challenge. This insight, combined with the capabilities of AI, laid the foundation for a unique storytelling app that could deliver contextual, personalized content tailored to a user’s specific interests and location.
"The idea for StoryRabbit struck me near the Leaning Tower of Pisa after a long day of lugging around guidebooks. I sat on a bench, closed my eyes, and imagined—what if the bench itself, or a nearby plaque, could tell the story? That moment ignited my imagination like nothing before."
– Kelly Garner, Founder and CEO of Treefort Media
The Role of Personality and Real-World Talent in AI-Powered Storytelling
A key characteristic that sets Storyrabbit apart from other AI-powered storytelling apps is its personality-driven approach. Storyrabbit taps into large language models (LLMs) like ChatGPT, but goes beyond basic AI generated outputs or traditional search engine results. Users trust and connect with personalities, so the AI hosts don’t simply deliver information in robotic voices. They also provide interesting commentary and share their own opinions. Every AI host has a fully-realized personality, along with their own distinct interests, areas of knowledge, and communication styles.
Treefort’s expertise in podcast production and talent pairing played a critical role in crafting Storyrabbit’s authentic and engaging AI hosts. By collaborating with real-world talent, such as Candice DeLong (former FBI profiler) and Dominic Monaghan (actor and nature enthusiast), we ensured that our AI hosts embody authenticity and expertise.
"Our AI-driven personas dynamically contextualize content—whether guiding exploration, onboarding employees, or delivering real-time coaching. This technology transforms static information into engaging, human-like experiences, unlocking new possibilities for personalized content delivery."
– Miika Moilanen, Head of AI at Younite
Enhance Your AI-Powered Storytelling with Storyrabbit
Storyrabbit embodies the convergence of Gen-AI and entertainment, demonstrating how technology can enrich human creativity rather than replace it. By crafting digital outputs that connect to real-world talent and personalities, we ensure that content remains authentic, engaging, and meaningful.
Dave Papworth, CCO of Younite, shares, “We’ve created a platform where the content is king, but supercharged, and extremely dynamic. Storyrabbit puts AI technology into everyone's hands–and ears–in a more approachable way, creating an easy-to-use experience for anyone, regardless of tech familiarity.”
If you’re interested in reshaping how today’s audiences consume, interact with, and experience content, let’s start a conversation today.